Field notes
A third of the harvest never reaches a plate
Pakistan loses an estimated 30–40% of its fruit and vegetable output between the field and the buyer. Almost none of that loss is caused by a lack of demand.
The FreshRoute Journal
Building a selling agent for people who sell perishable things.
FreshRoute Agent turns one WhatsApp-style message into a graded lot, a spoilage-adjusted price comparison across five mandis, and a booked delivery — with a human approving every rupee. These are the notes from building it.
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Updated weekly
Inside the app
Interface walkthrough
Four moments from a single trade: intake and grading, the spoilage-adjusted market comparison, the approval gate, and what the admin side sees while a delivery is running.
9:41FreshRoute
I have 800 kg tomatoes in Multan. They will be ready tomorrow.10:04
Got it — reading that as a lot. Send 2–3 photos and I'll grade the produce.10:04
Lot · LOT-4192
- Crop
- Tomato
- Quantity
- 800 kg
- Location
- Multan
- Ready
- Tomorrow, 1 Sep
- Vision grade
- A · 94% confidence
- Ripeness / defects
- Optimal · 3%
Compare markets
Edit lot
Add photos
Message FreshRoute…VoicePhoto
Market scenarios — 800 kg tomato, Grade A, Multan
Prices dated 31 Aug 2026
| Market | Rate | Spoilage | Transport | Net revenue | |
|---|---|---|---|---|---|
| Lahore | Rs 400/kg | 6% | Rs 18,000 | Rs 302,000 | Recommended |
| Islamabad | Rs 412/kg | 11% | Rs 31,000 | Rs 262,300 | Spoilage risk |
| Faisalabad | Rs 388/kg | 5% | Rs 14,500 | Rs 280,400 | |
| Multan (local) | Rs 355/kg | 1% | Rs 2,500 | Rs 278,700 | Lowest risk |
| Karachi | Rs 430/kg | 17% | Rs 46,000 | Rs 239,700 | Spoilage risk |
Swipe the table sideways to see net revenue →
Karachi pays the highest rate per kilo and returns the least money. Net revenue is gross value minus expected spoilage, transport and timing loss.
9:41FreshRoute
Best route: Lahore. I've drafted the buyer message — nothing is sent until you approve.10:21
Approval required · buyer outreach
- Buyer
- Al-Madina Traders, Lahore
- Reliability
- 4.8 / 5 · 41 trades
- Offer
- Rs 400 / kg · Grade A
- Transport
- Refrigerated · Rs 18,000
- Expected net
- Rs 302,000
Approve & send
Reject
Logged to the action log with timestamp and actor.
Message FreshRoute…Voice
Admin analytics
Last 6 weeks
Users18
Orders41
Active7
RevenueRs 9.4M
PickupConfirmed 08:40
In transitDeparted Multan
Delay alert+45 min, buyer notified
DeliveryPending
Build log
Engineering & design decisions
Approval-first: the agent never spends your money
Autonomous agents are impressive in demos and terrifying in a market where a wrong booking costs a week's income. So we drew a hard line: the agent…
Why the highest price is usually the wrong price
Comparing mandi rates across cities is easy and almost always misleading. The comparison that matters nets out spoilage, transport, and time — and it…
Teaching an agent Urdu, Roman Urdu, and ٹماٹر
A produce agent for Pakistani farmers that only understands formal English is a demo. Getting to something usable meant handling three scripts, local…
About the product
One conversation, from harvest to payment
Natural-language and voice intake in English, Urdu and Roman Urdu. AI grading from photos. Spoilage-adjusted comparison across Multan, Lahore, Faisalabad, Islamabad and Karachi. Approval gates before any money moves.